Brand Identity
Brand strategy, visual systems, and art direction.
RR
Raúl Robbiani
DESIGN, WEB AND VISUAL COMMUNICATION
WITH STRATEGIC INTENT
01
ABOUT ME
Design with judgement.
Form with intention.
I work at the intersection of identity, communication, and technology. Aesthetics are a consequence of the concept: every visual decision must support an idea and serve a purpose.
02
SERVICES
From the idea
to the system.
Web Design
Clear, fast, responsive websites designed around content.
Communication
Assets and campaigns with visual consistency and clear information hierarchy.
Consulting
Assessment and guidance to organize brands, products, and digital presence.
FEATURED WORK
Viruela de Mono
Visual Experience.
A comprehensive communication strategy brought to life through identity, typography, covers, web, music, games, photography, and video.
View project →IN DEVELOPMENT
Memory games.
A series of visual-memory web experiences I am currently developing.
PROYECTOS PERSONALES
Diseño con propósito.
Dos espacios donde el diseño, la comunicación y la experiencia personal se cruzan.
BLOG
Ideas, processes
and observations.
Learning to See
While studying for my degree in Graphic Design, I was already working as a designer during the final two years. Later, I deepened my pedagogical training and began to wonder how I could organize and share the knowledge I had acquired. That was how the idea of designing a series of quick-reference cards came about: clear, visual and accessible materials that would make it possible to understand concepts related to design, photography, composition, visual rhetoric and visual communication.
Read article →CONTACT